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In todayβs email:
Speaking to a comedian today, a light went off.
Amid hearing about how high ad costs are getting, how influencer fees are rising, and how AI is changing everything, this was refreshing.
The creative is the variable.
It makes ad costs go down.
It makes your regular posts go viral.
And it sure does build your community all by itself.
There are a million and one marketing strategies out there.
But this simple strategy boils it all down to this:
Do people want to share it before it even finishes?
What is the it?
That's the question. Your creativity you add to the content is the it.
You could have the most amazing emails, funnels, landers, widgets, gizmos, thinga-majings. Yawn.
I urge you this week to think about your special sauce that makes someone want to share you content before it finishes playing.
It just might change everything for you.
In case you missed it:
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I really liked the smart use of the square waveform animation around the title of the show and the great use of the vertical space and photo on the right. Brand colors grab your attention. The fingers are pointing to the title. The viewers eyes land on the logo as the last jump before looking for the action to take. Great work and an easy template to model..
One of the biggest blockers for many sitting on hours of video content is actually getting it published.
So how about we find ways to skip the dreaded editing part. Here are 6 ways to create podcast marketing content without the edit:
Read More |
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Anyone else hacking their lungs out? No one seems to care in my world. Don't make me do it. I will turn into a baby if I have to ...
I was recently interviewed by Bindi on The Ethical Evolution Podcast. Bindi talks to Ethical Change Makers and Holistic Healers who are driven to create collective change to make the world a better place - understanding that it all begins with us. I enjoyed it!
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Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything. Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started How Do Smart TVs Fit into the Podcasting Sphere Sounds Profitable has another interesting take. This week it's about those who consume podcasts via a Smart TV....
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything. Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started In Case You (Were Podcasting and) Missed It π Sounds Profitable has an interesting take on audience retention. Build a theater, not just a stage. Trust us, it...