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In today’s email:
Speaking to a comedian today, a light went off.
Amid hearing about how high ad costs are getting, how influencer fees are rising, and how AI is changing everything, this was refreshing.
The creative is the variable.
It makes ad costs go down.
It makes your regular posts go viral.
And it sure does build your community all by itself.
There are a million and one marketing strategies out there.
But this simple strategy boils it all down to this:
Do people want to share it before it even finishes?
What is the it?
That's the question. Your creativity you add to the content is the it.
You could have the most amazing emails, funnels, landers, widgets, gizmos, thinga-majings. Yawn.
I urge you this week to think about your special sauce that makes someone want to share you content before it finishes playing.
It just might change everything for you.
In case you missed it:
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I really liked the smart use of the square waveform animation around the title of the show and the great use of the vertical space and photo on the right. Brand colors grab your attention. The fingers are pointing to the title. The viewers eyes land on the logo as the last jump before looking for the action to take. Great work and an easy template to model..
One of the biggest blockers for many sitting on hours of video content is actually getting it published.
So how about we find ways to skip the dreaded editing part. Here are 6 ways to create podcast marketing content without the edit:
Read More |
Anyone else hacking their lungs out? No one seems to care in my world. Don't make me do it. I will turn into a baby if I have to ...
I was recently interviewed by Bindi on The Ethical Evolution Podcast. Bindi talks to Ethical Change Makers and Holistic Healers who are driven to create collective change to make the world a better place - understanding that it all begins with us. I enjoyed it!
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Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
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