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In today’s email:
Speaking to a comedian today, a light went off.
Amid hearing about how high ad costs are getting, how influencer fees are rising, and how AI is changing everything, this was refreshing.
The creative is the variable.
It makes ad costs go down.
It makes your regular posts go viral.
And it sure does build your community all by itself.
There are a million and one marketing strategies out there.
But this simple strategy boils it all down to this:
Do people want to share it before it even finishes?
What is the it?
That's the question. Your creativity you add to the content is the it.
You could have the most amazing emails, funnels, landers, widgets, gizmos, thinga-majings. Yawn.
I urge you this week to think about your special sauce that makes someone want to share you content before it finishes playing.
It just might change everything for you.
In case you missed it:
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I really liked the smart use of the square waveform animation around the title of the show and the great use of the vertical space and photo on the right. Brand colors grab your attention. The fingers are pointing to the title. The viewers eyes land on the logo as the last jump before looking for the action to take. Great work and an easy template to model..
One of the biggest blockers for many sitting on hours of video content is actually getting it published.
So how about we find ways to skip the dreaded editing part. Here are 6 ways to create podcast marketing content without the edit:
Read More |
Anyone else hacking their lungs out? No one seems to care in my world. Don't make me do it. I will turn into a baby if I have to ...
I was recently interviewed by Bindi on The Ethical Evolution Podcast. Bindi talks to Ethical Change Makers and Holistic Healers who are driven to create collective change to make the world a better place - understanding that it all begins with us. I enjoyed it!
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Today's Newsletter is Brought to You by ConvertKit ConvertKit’s Craft + Commerce conference is happening June 5-8 in Boise, ID – and tickets are going fastJoin us at this one-of-a-kind creator conference and get ready for three days of keynote talks, workshops, and connection, plus an extra creator-led day of meetups.We can’t wait for you to hear from speakers including Ali Abdaal, Codie Sanchez, Bonnie Christine, Jon Youshaei, XayLi Barclay, and so many more. Craft + Commerce is the perfect...
Today's Newsletter is Brought to You by ConvertKit ConvertKit’s Craft + Commerce conference is happening June 5-8 in Boise, ID – and tickets are going fastJoin us at this one-of-a-kind creator conference and get ready for three days of keynote talks, workshops, and connection, plus an extra creator-led day of meetups.We can’t wait for you to hear from speakers including Ali Abdaal, Codie Sanchez, Bonnie Christine, Jon Youshaei, XayLi Barclay, and so many more. Craft + Commerce is the perfect...
Today's Newsletter is Brought to You by ConvertKit ConvertKit’s Craft + Commerce conference is happening June 5-8 in Boise, ID – and tickets are going fastJoin us at this one-of-a-kind creator conference and get ready for three days of keynote talks, workshops, and connection, plus an extra creator-led day of meetups.We can’t wait for you to hear from speakers including Ali Abdaal, Codie Sanchez, Bonnie Christine, Jon Youshaei, XayLi Barclay, and so many more. Craft + Commerce is the perfect...