Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider
Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting.
#MakeWavves
The Wavve Design of the Week this week is The Kiki Kirby Podcast. I love the three circle design with the modern bold font and yellow highlight accents with the progress bar matching the K. And with nice photos and a black animated waveform complementing the logo in the center ... Beautiful. Nice work!
- Reddit is running a test to ultimately answer the question of what people prefer more when consuming social media, reading or watching. 😳
- TikTok overtakes Instagram and Facebook as the UK’s most shopped social channel
- In 2022, 85 of the top Billboard 100 artists released spatial audio Atmos tracks. This year may be the inflection point.
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I hope you enjoyed this week's Wavve Audio Insider. Have a wonderful weekend!
Jeff Dolan
CEO
Wavve
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.