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Wavve Audio Insider #138: Video Helped the Podcasting Star
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In today’s email:
The Pros and Cons of Video PodcastingVideo is, and has been, on the rise. In podcasting and in marketing, it's becoming an essential way to reach an audience. While video offers unique benefits, it also comes with challenges. In our latest article, Wavve explores the pros and cons of video podcasting to help you decide if it’s the right format for you. The post offers plenty of insight, but start with these as three tips when getting started.
Video Podcasting Is Growing In PopularityThis post from Forbes, Video Podcasting Growing in Popularity, pairs nicely with the Wavve blog post we mention above. If you don't want to just take our word for it, this article backs it up. One excerpt sums in up well. Last year, three out of the top five podcasts on Spotify’s Top 25 Podcasts in the U.S. featured video components. Notably, many of the top 25 podcasts, such as The Joe Rogan Experience, Call Her Daddy, and This Past Weekend w/ Theo Von, maintained active YouTube accounts, further highlighting the popularity of video podcasting. Analysis: Win Rob's Change is a giveaway done by a show on RAD Radio. Podcasters take note, whimsical promos like this can be a really good idea. The design follows the lighthearted nature of the promo. It's big and bold, but tells you right away what's at stake...buckets of change. Who doesn't want that? 📈 Can AI transform your digital marketing strategy? Here's the answer. 💲 May podcast ad spending's Top 15 spend $40 million. See who. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Making Money Podcasting in 2025 After six years and 13M+ downloads, Dreamful Bedtime Stories creator Jordan Blair shares what really works for podcasters earning income today. Proven strategies: Sponsorships — work with brands that genuinely fit your audience. Affiliate marketing — promote products you use and trust. Subscriptions & premium content — offer bonus or early-access episodes through tools like Buzzsprout Subscriptions. Listener support — steady contributions from loyal fans can...
What Makes “Armchair Expert” a Masterclass in Podcasting Dax Shepard’s Armchair Expert stands out not for its celebrity guests, but for its depth, research, and honesty — lessons every podcaster can learn from. What makes it work: Thorough research: Dax approaches each guest with detailed preparation, connecting personal stories and psychological insights few interviewers uncover. Co-host chemistry: Monica Padman’s background in psychology and the show’s popular Fact Check segment add...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.