Wavve Audio Insider #138: Video Helped the Podcasting Star


Sponsored By: The Flyover

The Flyover offers a refreshing alternative. Delivering quick-to-read, informative content across sports, business, tech, science, and more that cuts through the noise of mainstream media.

Join over 600,000 savvy readers and leaders who trust The Flyover to provide unbiased insights, sourced from hundreds of outlets. The Flyover's talented team of editors meticulously curates the day's most important news, ensuring you stay informed on top stories and equipped to win your day. Don't miss out on this exclusive opportunity to sign up today for The Flyover's FREE newsletter with just one click!

In today’s email:

  1. The Pros and Cons of Video Podcasting
  2. Video Podcasting Is Growing in Popularity
  3. Design of the Week
  4. Missed and Listed

The Pros and Cons of Video Podcasting

Video is, and has been, on the rise. In podcasting and in marketing, it's becoming an essential way to reach an audience.

While video offers unique benefits, it also comes with challenges. In our latest article, Wavve explores the pros and cons of video podcasting to help you decide if it’s the right format for you.

The post offers plenty of insight, but start with these as three tips when getting started.

  • Start Small: Begin with audio podcasts and gradually incorporate video elements as you become more comfortable with the process.
  • Focus on Quality: Prioritize high-quality audio and video production to maintain a professional appearance.
  • Engage with Your Audience: Use comments and feedback to improve your content and connect with your viewers.

Video Podcasting Is Growing In Popularity

This post from Forbes, Video Podcasting Growing in Popularity, pairs nicely with the Wavve blog post we mention above. If you don't want to just take our word for it, this article backs it up.

One excerpt sums in up well.

Last year, three out of the top five podcasts on Spotify’s Top 25 Podcasts in the U.S. featured video components. Notably, many of the top 25 podcasts, such as The Joe Rogan Experience, Call Her Daddy, and This Past Weekend w/ Theo Von, maintained active YouTube accounts, further highlighting the popularity of video podcasting.

DESIGN OF THE WEEK

Analysis: Win Rob's Change is a giveaway done by a show on RAD Radio. Podcasters take note, whimsical promos like this can be a really good idea. The design follows the lighthearted nature of the promo. It's big and bold, but tells you right away what's at stake...buckets of change. Who doesn't want that?


MISSED AND LISTED

📈 Can AI transform your digital marketing strategy? Here's the answer.

💲 May podcast ad spending's Top 15 spend $40 million. See who.


📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Can't-Miss Podcasting Events and Conferences in 2025

7 Podcasting Conferences to Put On Your Calendar in 2025 Being a podcaster can mean operating in a vacuum. Make it a point to attend a podcast conference or seminar in 2025 to get out of your comfort zone/studio. They’re a great way to stay informed of trends and technology, get a fresh perspective on podcasting in general, and learn strategies to grow your audience and your brand. Brand Podcast Summit Virtual | January 15 Overview: The Brand Podcast Summit targets brands that are looking to...

What Podcasts Were Popular in 2024, and What Trends Played Out?

Sponsored by: Vaer Watches Vaer C5 Dirty Dozen Quite possibly the most famous military field watch of all time, the WW2 "Dirty Dozen" is an iconic collection from twelve historic Swiss brands. Compact, legible, and waterproof, it was worn by soldiers in key moments of the European campaign. Our C5 Dirty Dozen is a true homage, merging classic design with modern tech to create a fitting "13th model." Priced at $299, it combines style and durability with an accurate USA-built FTS Ameriquartz...

How Mari Wagner Struck Gold With Her Podcast and Her Brand

Learn Podcast Insights From the Pros We certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Mari Wagner: How Ever Be Is An Integral Part of Her Marketing Strategy Mari Wagner’s faith and lifestyle podcast, Ever Be, has built a large following covering wide-ranging topics like How to...