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Wavve Audio Insider #138: Video Helped the Podcasting Star
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In today’s email:
The Pros and Cons of Video PodcastingVideo is, and has been, on the rise. In podcasting and in marketing, it's becoming an essential way to reach an audience. While video offers unique benefits, it also comes with challenges. In our latest article, Wavve explores the pros and cons of video podcasting to help you decide if it’s the right format for you. The post offers plenty of insight, but start with these as three tips when getting started.
Video Podcasting Is Growing In PopularityThis post from Forbes, Video Podcasting Growing in Popularity, pairs nicely with the Wavve blog post we mention above. If you don't want to just take our word for it, this article backs it up. One excerpt sums in up well. Last year, three out of the top five podcasts on Spotify’s Top 25 Podcasts in the U.S. featured video components. Notably, many of the top 25 podcasts, such as The Joe Rogan Experience, Call Her Daddy, and This Past Weekend w/ Theo Von, maintained active YouTube accounts, further highlighting the popularity of video podcasting. Analysis: Win Rob's Change is a giveaway done by a show on RAD Radio. Podcasters take note, whimsical promos like this can be a really good idea. The design follows the lighthearted nature of the promo. It's big and bold, but tells you right away what's at stake...buckets of change. Who doesn't want that? 📈 Can AI transform your digital marketing strategy? Here's the answer. 💲 May podcast ad spending's Top 15 spend $40 million. See who. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...