Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider #138: Video Helped the Podcasting Star
|
In today’s email:
The Pros and Cons of Video PodcastingVideo is, and has been, on the rise. In podcasting and in marketing, it's becoming an essential way to reach an audience. While video offers unique benefits, it also comes with challenges. In our latest article, Wavve explores the pros and cons of video podcasting to help you decide if it’s the right format for you. The post offers plenty of insight, but start with these as three tips when getting started.
Video Podcasting Is Growing In PopularityThis post from Forbes, Video Podcasting Growing in Popularity, pairs nicely with the Wavve blog post we mention above. If you don't want to just take our word for it, this article backs it up. One excerpt sums in up well. Last year, three out of the top five podcasts on Spotify’s Top 25 Podcasts in the U.S. featured video components. Notably, many of the top 25 podcasts, such as The Joe Rogan Experience, Call Her Daddy, and This Past Weekend w/ Theo Von, maintained active YouTube accounts, further highlighting the popularity of video podcasting. Analysis: Win Rob's Change is a giveaway done by a show on RAD Radio. Podcasters take note, whimsical promos like this can be a really good idea. The design follows the lighthearted nature of the promo. It's big and bold, but tells you right away what's at stake...buckets of change. Who doesn't want that? 📈 Can AI transform your digital marketing strategy? Here's the answer. 💲 May podcast ad spending's Top 15 spend $40 million. See who. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...