Wavve Audio Insider #138: Video Helped the Podcasting Star


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In today’s email:

  1. The Pros and Cons of Video Podcasting
  2. Video Podcasting Is Growing in Popularity
  3. Design of the Week
  4. Missed and Listed

The Pros and Cons of Video Podcasting

Video is, and has been, on the rise. In podcasting and in marketing, it's becoming an essential way to reach an audience.

While video offers unique benefits, it also comes with challenges. In our latest article, Wavve explores the pros and cons of video podcasting to help you decide if it’s the right format for you.

The post offers plenty of insight, but start with these as three tips when getting started.

  • Start Small: Begin with audio podcasts and gradually incorporate video elements as you become more comfortable with the process.
  • Focus on Quality: Prioritize high-quality audio and video production to maintain a professional appearance.
  • Engage with Your Audience: Use comments and feedback to improve your content and connect with your viewers.

Video Podcasting Is Growing In Popularity

This post from Forbes, Video Podcasting Growing in Popularity, pairs nicely with the Wavve blog post we mention above. If you don't want to just take our word for it, this article backs it up.

One excerpt sums in up well.

Last year, three out of the top five podcasts on Spotify’s Top 25 Podcasts in the U.S. featured video components. Notably, many of the top 25 podcasts, such as The Joe Rogan Experience, Call Her Daddy, and This Past Weekend w/ Theo Von, maintained active YouTube accounts, further highlighting the popularity of video podcasting.

DESIGN OF THE WEEK

Analysis: Win Rob's Change is a giveaway done by a show on RAD Radio. Podcasters take note, whimsical promos like this can be a really good idea. The design follows the lighthearted nature of the promo. It's big and bold, but tells you right away what's at stake...buckets of change. Who doesn't want that?


MISSED AND LISTED

📈 Can AI transform your digital marketing strategy? Here's the answer.

💲 May podcast ad spending's Top 15 spend $40 million. See who.


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Wavve Audio Insider

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