Wavve Audio Insider #137: How a Good Marketing Strategy Is Essential to Building an Audience

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In today’s email:

  1. Putting Data to Use in Your Podcast Marketing Strategy
  2. How to Create a Podcast Marketing Plan
  3. Design of the Week
  4. Missed and Listed

Putting Data to Use in Your Podcast Marketing Strategy

Good data is essential for marketing large business, and the insights metrics provide are invaluable. Podcasters can harness the power of data too, and use it to effectively grow their audience.

A recent article on Forbes by Fatima Zaidi examines How to Effectively Leverage Data in Your Podcast Marketing Strategy. The three big points that Zaidi lands on make sense:

  • Use data to understand your listener profile. Researching demographics and knowing your audience's interests can go a long way to help you connect to your listeners.
  • Leverage data-driven insights. Data-driven insights like engagement metrics, episode performance comparisons, and demographics should be put to use when creating your marketing strategy.
  • Make data actionable. Zaidi suggests investing in analytics tools that offer data, insights and advice. She also recommends creating measurable goals, which is a good idea in any marketing plan.

How to Create a Podcast Marketing Plan

Harnessing good data is important, but it's just part of a more comprehensive strategy to formulating your marketing plan.

We recently put together an article outlining nine steps to create a podcast marketing plan. The post takes a deeper dive, but here's the overview:

  1. Define your goals
  2. Understand your target audience
  3. Create compelling content
  4. Develop a strong brand identity
  5. Optimize your podcast for discovery
  6. Leverage social media
  7. Collaborate with influencers and guests
  8. Engage with your audience
  9. Measure and analyze performance


Analysis: The font choice and white-on-black treatment conveys the sense that this content is premium. The professional head shot adds to that as well. Clean simplicity works well here, and the overall design conveys trust, which is essential for a financial podcast.


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Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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