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Putting Data to Use in Your Podcast Marketing StrategyGood data is essential for marketing large business, and the insights metrics provide are invaluable. Podcasters can harness the power of data too, and use it to effectively grow their audience. A recent article on Forbes by Fatima Zaidi examines How to Effectively Leverage Data in Your Podcast Marketing Strategy. The three big points that Zaidi lands on make sense:
How to Create a Podcast Marketing PlanHarnessing good data is important, but it's just part of a more comprehensive strategy to formulating your marketing plan. We recently put together an article outlining nine steps to create a podcast marketing plan. The post takes a deeper dive, but here's the overview:
Analysis: The font choice and white-on-black treatment conveys the sense that this content is premium. The professional head shot adds to that as well. Clean simplicity works well here, and the overall design conveys trust, which is essential for a financial podcast. 📈 Content marketing: what is is, and how to succeed. Read the story. ⚠️ A social media warning label could be as long as this article. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...