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Putting Data to Use in Your Podcast Marketing StrategyGood data is essential for marketing large business, and the insights metrics provide are invaluable. Podcasters can harness the power of data too, and use it to effectively grow their audience. A recent article on Forbes by Fatima Zaidi examines How to Effectively Leverage Data in Your Podcast Marketing Strategy. The three big points that Zaidi lands on make sense:
How to Create a Podcast Marketing PlanHarnessing good data is important, but it's just part of a more comprehensive strategy to formulating your marketing plan. We recently put together an article outlining nine steps to create a podcast marketing plan. The post takes a deeper dive, but here's the overview:
Analysis: The font choice and white-on-black treatment conveys the sense that this content is premium. The professional head shot adds to that as well. Clean simplicity works well here, and the overall design conveys trust, which is essential for a financial podcast. 📈 Content marketing: what is is, and how to succeed. Read the story. ⚠️ A social media warning label could be as long as this article. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...