In today’s email:
Putting Data to Use in Your Podcast Marketing StrategyGood data is essential for marketing large business, and the insights metrics provide are invaluable. Podcasters can harness the power of data too, and use it to effectively grow their audience. A recent article on Forbes by Fatima Zaidi examines How to Effectively Leverage Data in Your Podcast Marketing Strategy. The three big points that Zaidi lands on make sense:
How to Create a Podcast Marketing PlanHarnessing good data is important, but it's just part of a more comprehensive strategy to formulating your marketing plan. We recently put together an article outlining nine steps to create a podcast marketing plan. The post takes a deeper dive, but here's the overview:
Analysis: The font choice and white-on-black treatment conveys the sense that this content is premium. The professional head shot adds to that as well. Clean simplicity works well here, and the overall design conveys trust, which is essential for a financial podcast. 📈 Content marketing: what is is, and how to succeed. Read the story. ⚠️ A social media warning label could be as long as this article. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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In Case You (Were Podcasting and) Missed It 🎧 Sounds profitable breaks down the difference between audio and video podcasting audiences. 📺 Want valuable YouTube view insights? YouTube provides them and this article by Social Media Today examines them. ❓ This week's list of The Guardians favorite podcasts of the week includes one that examines an unfortunate scatological incident at a wedding. We can't make this stuff up. 📊 Ashley Carman's Soundbite newsletter is always worth a read. This...
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In Case You (Were Podcasting and) Missed It 🗳️ You mean it's not all about a continuous stream of TV attack ads and unsolicited texts? The New Yorker examines the role podcasts are playing in the 2024 election. 🦃 Now is a good time to add to your editorial calendar. PracticalEcommerce.com has 5 content marketing ideas for November. 🎧 Hey, look at me! Sounds Profitable examines podcasting's constant battle for attention. 🦾 Back to our inevitable bot overlords. This article posted on Medium...