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Wavve Audio Insider #134: How You Can Leverage Father's Day and Other Special Occasions to Create Great Content
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In today’s email:
How Embracing Father's Day and Other Holidays Can Build Your AudienceFather’s Day is this weekend, and that means the creation of a fair amount of dad-themed podcasts. There’s nothing at all wrong with embracing the holiday for your podcast. Developing content around holidays or special events can be provide big benefits for podcasters. Here are a few:
How to Create Engaging Podcast ContentHoliday themes are great, but creating engaging podcast content in general is essential for attracting and retaining listeners. With thousands of podcasts available, standing out requires not only high-quality production but also content that captivates and resonates with your audience. We've created a guide on how to create engaging podcast content that keeps your listeners coming back for more. Analysis: Typography is everything here. The angle and weight of the podcast title give it a retro ad feel, and host Tesh Randall uses a similar type treatment throughout all of her podcast design. The use of green is a nice touch for a podcast that discusses being eco-friendly. Adding the how to listen portion at the bottom is icing on the cake. 📰 Sounds Profitable: Is ad skipping avoidable? Learn more. 🤖 Personalization vs. AI content, finding the balance. Read more. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...