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Wavve Audio Insider #131: More Ways to Grow Your Podcast Audience
In today’s email:
How to Grow Your Podcast AudienceTalk of ad revenue and monetizing your podcast won't go very far if you don't build up a sizable audience. Growing your podcast audience is crucial for increasing your reach, engagement, and ultimately, the success of your show. There are more details in the Wavve blog, but here's the abbreviated version of the the seven ways to build your audience.
Know The Numbers: Let Podcast Industry Stats Help YouGrowing an audience is made easier when you know as much as you can about who's listening and who your potential listener is. EMarketer recently posted a synopsis of a few podcast industry trends. The report is just one of many out there. It's a good idea to seek out industry reports monthly (a simple Google search is a good start) to ensure that you're keeping up with the times. Being informed can help you take more steps to broaden your appeal. Analysis: I love the approachable feel generated by the photo of hosts Lauren and Phil, and the guest headshot and title of the episode are perfectly placed to not interfere with the main image. The font usage for the podcast title, Brand Therapy, is simple and appealing. As always, Brand Therapy gets extra points for listing where potential listeners can find them. 🥇 The winning formula for a successful podcast. See what it takes. 🎧 A podcast about the current state of the podcast industry. Listen. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...