Wavve Audio Insider #131: More Ways to Grow Your Podcast Audience

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In today’s email:

  1. How to Grow Your Podcast Audience
  2. Know the Numbers: Let Podcast Industry Stats Help You
  3. Design of the Week
  4. Missed and Listed

How to Grow Your Podcast Audience

Talk of ad revenue and monetizing your podcast won't go very far if you don't build up a sizable audience. Growing your podcast audience is crucial for increasing your reach, engagement, and ultimately, the success of your show.

There are more details in the Wavve blog, but here's the abbreviated version of the the seven ways to build your audience.

  1. Optimize your content for SEO
  2. Leverage social media
  3. Guest appearances and cross promotions
  4. Create high-quality content
  5. Utilize email marketing
  6. Engage with your community
  7. Leverage podcast directories and platforms

Know The Numbers: Let Podcast Industry Stats Help You

Growing an audience is made easier when you know as much as you can about who's listening and who your potential listener is.

EMarketer recently posted a synopsis of a few podcast industry trends. The report is just one of many out there. It's a good idea to seek out industry reports monthly (a simple Google search is a good start) to ensure that you're keeping up with the times. Being informed can help you take more steps to broaden your appeal.


Analysis: I love the approachable feel generated by the photo of hosts Lauren and Phil, and the guest headshot and title of the episode are perfectly placed to not interfere with the main image. The font usage for the podcast title, Brand Therapy, is simple and appealing. As always, Brand Therapy gets extra points for listing where potential listeners can find them.


🥇 The winning formula for a successful podcast. See what it takes.

🎧 A podcast about the current state of the podcast industry. Listen.

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Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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