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Wavve Audio Insider #131: More Ways to Grow Your Podcast Audience
In today’s email:
How to Grow Your Podcast AudienceTalk of ad revenue and monetizing your podcast won't go very far if you don't build up a sizable audience. Growing your podcast audience is crucial for increasing your reach, engagement, and ultimately, the success of your show. There are more details in the Wavve blog, but here's the abbreviated version of the the seven ways to build your audience.
Know The Numbers: Let Podcast Industry Stats Help YouGrowing an audience is made easier when you know as much as you can about who's listening and who your potential listener is. EMarketer recently posted a synopsis of a few podcast industry trends. The report is just one of many out there. It's a good idea to seek out industry reports monthly (a simple Google search is a good start) to ensure that you're keeping up with the times. Being informed can help you take more steps to broaden your appeal. Analysis: I love the approachable feel generated by the photo of hosts Lauren and Phil, and the guest headshot and title of the episode are perfectly placed to not interfere with the main image. The font usage for the podcast title, Brand Therapy, is simple and appealing. As always, Brand Therapy gets extra points for listing where potential listeners can find them. 🥇 The winning formula for a successful podcast. See what it takes. 🎧 A podcast about the current state of the podcast industry. Listen. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...