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Wavve Audio Insider #130: Monetizing Your Podcast Means Building an Audience First
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In today’s email:
How to Monetize Your PodcastPodcasting has evolved into a lucrative medium for content creators, offering various opportunities for monetization. Whether you’re just starting out or have an established show, there are several strategies to generate income from your podcast in 2024. Learn more from the Wavve blog, but here are a few of the ways to consider.
Defining Your Podcast AudienceMonetizing your podcast (see above) is a whole lot easier when you've established a sizable audience. One of the most critical steps in launching a successful podcast is defining your target audience. Understanding who you’re speaking to helps you tailor your content, marketing efforts, and overall strategy to better engage and grow your listener base. Here’s a step-by-step guide to help you define your podcast audience. Analysis: Clever is always appealing. The design here is extremely simple, but with a clever twist, and it makes it immediately clear that this podcast has something to do with home renovation. The Ways to Listen portion is a nice touch as well, and highly recommended. 🆕 Spotify put together an advertorial trends report. See the trends. 🎧 More people than ever are listening to pocasts. Learn more. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.