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Wavve Audio Insider #130: Monetizing Your Podcast Means Building an Audience First
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In today’s email:
How to Monetize Your PodcastPodcasting has evolved into a lucrative medium for content creators, offering various opportunities for monetization. Whether you’re just starting out or have an established show, there are several strategies to generate income from your podcast in 2024. Learn more from the Wavve blog, but here are a few of the ways to consider.
Defining Your Podcast AudienceMonetizing your podcast (see above) is a whole lot easier when you've established a sizable audience. One of the most critical steps in launching a successful podcast is defining your target audience. Understanding who you’re speaking to helps you tailor your content, marketing efforts, and overall strategy to better engage and grow your listener base. Here’s a step-by-step guide to help you define your podcast audience. Analysis: Clever is always appealing. The design here is extremely simple, but with a clever twist, and it makes it immediately clear that this podcast has something to do with home renovation. The Ways to Listen portion is a nice touch as well, and highly recommended. 🆕 Spotify put together an advertorial trends report. See the trends. 🎧 More people than ever are listening to pocasts. Learn more. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...