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Wavve Audio Insider #130: Monetizing Your Podcast Means Building an Audience First
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In today’s email:
How to Monetize Your PodcastPodcasting has evolved into a lucrative medium for content creators, offering various opportunities for monetization. Whether you’re just starting out or have an established show, there are several strategies to generate income from your podcast in 2024. Learn more from the Wavve blog, but here are a few of the ways to consider.
Defining Your Podcast AudienceMonetizing your podcast (see above) is a whole lot easier when you've established a sizable audience. One of the most critical steps in launching a successful podcast is defining your target audience. Understanding who you’re speaking to helps you tailor your content, marketing efforts, and overall strategy to better engage and grow your listener base. Here’s a step-by-step guide to help you define your podcast audience. Analysis: Clever is always appealing. The design here is extremely simple, but with a clever twist, and it makes it immediately clear that this podcast has something to do with home renovation. The Ways to Listen portion is a nice touch as well, and highly recommended. 🆕 Spotify put together an advertorial trends report. See the trends. 🎧 More people than ever are listening to pocasts. Learn more. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...