Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting.
#MakeWavves
The Wavve Design of the Week this week brings a lot. The date and name of the show are clear at the top with a mic icon telling us it's a podcast-focused show. A photo with all the details of the guest. A picture of her product! And a call to action to Listen Now. All on a nice comforting background that relates to the idea of growth and health. There is even the podcast player image there to reinforce the idea to go listen. Pro tip: Replace the static image progress bar with an animated Wavve progress bar to draw more interest.
Awesome job!
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I hope you enjoyed this week's Wavve Audio Insider. Have a wonderful weekend!
Jeff Dolan
CEO
Wavve
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...