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Wavve Audio Insider #128: All About Podcast Brand Building
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In today’s email:
The Ultimate Guide to Podcast BrandingCreating a recognizable brand is essential when it comes to building a business. It's equally important if you're trying to build your podcast audience. Podcasting continues to grow in popularity, and with millions of podcasts available, standing out is more important than ever. Effective branding is key to making your podcast memorable and attracting a loyal audience. A recent blog post by Wavve provides the ultimate guide to podcast branding in 2024. A few of the tips to consider.
How to Not Ruin Your BrandEstablishing your brand isn't easy and takes time. Destroying it can take just a few seconds. Sounds Profitable posted an article recently explaining a few of the ways to turn off an audience. Here are the top five ways to offend your listeners, broken down by political affiliation.
The post goes into much more insightful detail. We often talk about how to build an audience, but how not to make sure you keep one is important too. Analysis: Font usage and word design can say a lot. Separating "Make 7-Figures" from the rest of the text draws the viewers eye, to the key part of the title. Who doesn't want to make seven figures? Highlighting this essential part of text is smart and leads me to want to find out exactly how I can make big bucks. The overall design is fairly clean and simple, which is a nice compliment to the main callout. 🆕 What Google AI's revamp means for content marketing's future. Find out more. 🎧 20 tips for starting a business podcast from Forbes. See the list. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...