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Wavve Audio Insider #128: All About Podcast Brand Building
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In today’s email:
The Ultimate Guide to Podcast BrandingCreating a recognizable brand is essential when it comes to building a business. It's equally important if you're trying to build your podcast audience. Podcasting continues to grow in popularity, and with millions of podcasts available, standing out is more important than ever. Effective branding is key to making your podcast memorable and attracting a loyal audience. A recent blog post by Wavve provides the ultimate guide to podcast branding in 2024. A few of the tips to consider.
How to Not Ruin Your BrandEstablishing your brand isn't easy and takes time. Destroying it can take just a few seconds. Sounds Profitable posted an article recently explaining a few of the ways to turn off an audience. Here are the top five ways to offend your listeners, broken down by political affiliation.
The post goes into much more insightful detail. We often talk about how to build an audience, but how not to make sure you keep one is important too. Analysis: Font usage and word design can say a lot. Separating "Make 7-Figures" from the rest of the text draws the viewers eye, to the key part of the title. Who doesn't want to make seven figures? Highlighting this essential part of text is smart and leads me to want to find out exactly how I can make big bucks. The overall design is fairly clean and simple, which is a nice compliment to the main callout. 🆕 What Google AI's revamp means for content marketing's future. Find out more. 🎧 20 tips for starting a business podcast from Forbes. See the list. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...