Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider #128: All About Podcast Brand Building
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In today’s email:
The Ultimate Guide to Podcast BrandingCreating a recognizable brand is essential when it comes to building a business. It's equally important if you're trying to build your podcast audience. Podcasting continues to grow in popularity, and with millions of podcasts available, standing out is more important than ever. Effective branding is key to making your podcast memorable and attracting a loyal audience. A recent blog post by Wavve provides the ultimate guide to podcast branding in 2024. A few of the tips to consider.
How to Not Ruin Your BrandEstablishing your brand isn't easy and takes time. Destroying it can take just a few seconds. Sounds Profitable posted an article recently explaining a few of the ways to turn off an audience. Here are the top five ways to offend your listeners, broken down by political affiliation.
The post goes into much more insightful detail. We often talk about how to build an audience, but how not to make sure you keep one is important too. Analysis: Font usage and word design can say a lot. Separating "Make 7-Figures" from the rest of the text draws the viewers eye, to the key part of the title. Who doesn't want to make seven figures? Highlighting this essential part of text is smart and leads me to want to find out exactly how I can make big bucks. The overall design is fairly clean and simple, which is a nice compliment to the main callout. 🆕 What Google AI's revamp means for content marketing's future. Find out more. 🎧 20 tips for starting a business podcast from Forbes. See the list. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...