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Wavve Audio Insider #128: All About Podcast Brand Building
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In today’s email:
The Ultimate Guide to Podcast BrandingCreating a recognizable brand is essential when it comes to building a business. It's equally important if you're trying to build your podcast audience. Podcasting continues to grow in popularity, and with millions of podcasts available, standing out is more important than ever. Effective branding is key to making your podcast memorable and attracting a loyal audience. A recent blog post by Wavve provides the ultimate guide to podcast branding in 2024. A few of the tips to consider.
How to Not Ruin Your BrandEstablishing your brand isn't easy and takes time. Destroying it can take just a few seconds. Sounds Profitable posted an article recently explaining a few of the ways to turn off an audience. Here are the top five ways to offend your listeners, broken down by political affiliation.
The post goes into much more insightful detail. We often talk about how to build an audience, but how not to make sure you keep one is important too. Analysis: Font usage and word design can say a lot. Separating "Make 7-Figures" from the rest of the text draws the viewers eye, to the key part of the title. Who doesn't want to make seven figures? Highlighting this essential part of text is smart and leads me to want to find out exactly how I can make big bucks. The overall design is fairly clean and simple, which is a nice compliment to the main callout. 🆕 What Google AI's revamp means for content marketing's future. Find out more. 🎧 20 tips for starting a business podcast from Forbes. See the list. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...
Gear Tips to Boost Your Podcast Quality After 500+ podcast episodes, Buzzsprout’s Alban Brooke shares the gear he actually recommends — no affiliate links, just honest, real-world advice from years of hands-on experience. Best beginner setup under $100 — including why the Samson Q2U mic is a game changer for clear audio without extra equipment. Pro-level gear that delivers studio-quality sound, perfect if you want to upgrade without overspending. Key tip: Always monitor your recording with...
Off the Mic, Into the Room: Why Live Events Matter More Than Ever More than downloads and CPMs — what your podcast really needs is a room full of real people. In a landscape flooded with AI-generated content, live podcast events are becoming the ultimate proof of authenticity — and a powerful revenue stream. Here’s why it matters: Build deeper trust with your audience Monetize beyond merch & ads Turn passive listeners into active community members Land high-value partnerships & brand deals...