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In today’s email:
Has AI Found Emotion? Why Do We Care?Yesterday, ChatGPT announced a new iteration, GPT-4o. A lot of what the new model brings is improved performance. But it's also capable of audio responses with an emotional edge and it can attempt to recognize user's moods. Soooo. What does this mean for podcasters? Emotion is a tough nut to crack. It's what makes people sound, well, like people. Any AI improvement making audio sound more real, is one that podcasters should pay attention to. AI improvements can certainly aid in podcast content creation. But imagine a singular host adding depth to a podcast with an AI partner. The more realistic that AI co-host sounds, the better. We've said it here before, AI is part of the future. So keep an eye on it. It'll no doubt help make podcasting easier, and it's always good to be on the side of the bots when they become self-aware. Analysis: We're back to audio books as examples of great design, but that's because the design for these is usually pretty well done. This one is striking. The deep reds, the clever carry through of the crescent moon shape into the font...it's aspect like this that work. We've had some fairly simple, but effective, designs examples lately. This is detailed and intricate, but works like a charm. 💲 Podcast ad revenue is seeing accelerated growth in 2024. See details. 🎧 Smart people are listening to same podcast. WSJ tells you which one. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Smart Gift Ideas Podcasters Will Actually Use This 2025 gift guide highlights practical, podcaster-approved ideas for every budget — from small studio essentials to serious gear upgrades. The focus is on gifts that improve sound quality, workflow, comfort, and on-camera presence, whether for beginners or experienced creators. What stands out: Everyday essentials like windscreens, cable organizers, and rechargeable batteries solve real studio frustrations. Mid-range upgrades (mics, interfaces,...
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...