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In today’s email:
Has AI Found Emotion? Why Do We Care?Yesterday, ChatGPT announced a new iteration, GPT-4o. A lot of what the new model brings is improved performance. But it's also capable of audio responses with an emotional edge and it can attempt to recognize user's moods. Soooo. What does this mean for podcasters? Emotion is a tough nut to crack. It's what makes people sound, well, like people. Any AI improvement making audio sound more real, is one that podcasters should pay attention to. AI improvements can certainly aid in podcast content creation. But imagine a singular host adding depth to a podcast with an AI partner. The more realistic that AI co-host sounds, the better. We've said it here before, AI is part of the future. So keep an eye on it. It'll no doubt help make podcasting easier, and it's always good to be on the side of the bots when they become self-aware. Analysis: We're back to audio books as examples of great design, but that's because the design for these is usually pretty well done. This one is striking. The deep reds, the clever carry through of the crescent moon shape into the font...it's aspect like this that work. We've had some fairly simple, but effective, designs examples lately. This is detailed and intricate, but works like a charm. 💲 Podcast ad revenue is seeing accelerated growth in 2024. See details. 🎧 Smart people are listening to same podcast. WSJ tells you which one. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
5 Scheduling Mistakes That Hurt Your Podcast’s Social Media Scheduling posts saves time — but if you’re not careful, automation can backfire. Here are the key pitfalls to avoid: Over-scheduling: Too many pre-planned posts make your feed feel rigid and out of touch. Keep room for timely content. Same post everywhere: Each platform needs its own tone and format — don’t copy/paste. Ignoring analytics: Review performance regularly or you’ll keep posting at the wrong times. Outdated posts: Bulk...
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...