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In today’s email:
Has AI Found Emotion? Why Do We Care?Yesterday, ChatGPT announced a new iteration, GPT-4o. A lot of what the new model brings is improved performance. But it's also capable of audio responses with an emotional edge and it can attempt to recognize user's moods. Soooo. What does this mean for podcasters? Emotion is a tough nut to crack. It's what makes people sound, well, like people. Any AI improvement making audio sound more real, is one that podcasters should pay attention to. AI improvements can certainly aid in podcast content creation. But imagine a singular host adding depth to a podcast with an AI partner. The more realistic that AI co-host sounds, the better. We've said it here before, AI is part of the future. So keep an eye on it. It'll no doubt help make podcasting easier, and it's always good to be on the side of the bots when they become self-aware. Analysis: We're back to audio books as examples of great design, but that's because the design for these is usually pretty well done. This one is striking. The deep reds, the clever carry through of the crescent moon shape into the font...it's aspect like this that work. We've had some fairly simple, but effective, designs examples lately. This is detailed and intricate, but works like a charm. 💲 Podcast ad revenue is seeing accelerated growth in 2024. See details. 🎧 Smart people are listening to same podcast. WSJ tells you which one. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...