In today’s email:
There's Opportunity for Listeners Within a Certain Age GroupStats show that listeners between 18 and 54 consume a fair amount of podcasts. But a recent article from Sounds Profitable showed that those 55 and older haven't quite caught on to the whole podcasting thing. Podcasts represented just 14% of media consumption in this age group. Keep this in mind as you're considering niche podcast topics or looking for advertisers. Appealing to an older demographic isn't a bad idea. "If you want to grow your audience, you can either try to be an existing podcast listener’s 6th favorite show, or you can try and create a new podcast listener. If you opt for the latter, the math is pretty obvious – they are going to be older." - Sounds Profitable Analysis: An excellent use of typography carries the title through the entire design and nicely over the image of the host without obscuring her. Choosing the left side of the design to be text heavy also ensures that the image is easy to see and helps provide visual balance to both sides. Overall, it's clean and enticing. THE BREAKDOWNA breakdown of a recent happening in the podcast industry from different perspectives. What a Wide-Open Potential Audience of Older Listeners MeansThe article referenced above, highlighting a nearly untapped podcast audience in the 55+ age group, means a lot of things to podcast creators and the industry in general. Older listeners are a resource with plenty of potential. From Each Perspective Podcasters: Content that caters to an older demographic could entice them to become regular podcast listeners. But creating that content requires knowledge of the interests, preferences, and needs of people aged 55 and older. Consider conducting surveys or interviews to gather insights into topics they're interested in. Select topics that resonate with older adults, such as retirement planning, health and wellness, travel, etc. Address common challenges or concerns they may face in their daily lives. If you find just the right niche that resonates with this group, audience growth could be exponential. Listeners: Older adults may prefer traditional media and may not have familiarity with podcasts. But that doesn't mean they can't be swayed if topics of interest to them are available. Reaching them is another story, but social media and email are a good start. Advertisers: Podcasting is a new frontier for brands who cater to older adults. Podcasts that demonstrate a smart, focused approach at reaching the 55+ crowd could prove to be an extremely desirable outlet for advertisers. 💲 5 content marketing ideas for June 2024. See the list. 🎧 Jon Stewart launches a podcast with Comedy Central. Find out more. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
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