Wavve Audio Insider #124: Brand Advertising Is a Revenue Stream You Need to Pay Attention To

This newsletter is presented by Wavve.

🧙‍♂️ Meet Merlin: Your Wavve AI Wizard

Each click adds magic. With faster uploads, intuitive controls, and a drag-and-drop design interface, using our new version of Wavve feels like pure wizardry!

Hey, Harry. Watch this!

In today’s email:

  1. How Brand Advertising Is Growing in Podcasting
  2. Design of the Week
  3. Missed and Listed

How Brand Advertising Is Growing in Podcasting

Radio INK examines advertising trends in podcasting in a recent article. Things are positive for podcasters. We've discussed this before, but the connection between advertisers and podcast listeners is a strong one.

Case in point, in the research mentioned in the article, 61% of listeners tended to form a more positive perception of a podcast sponsoring brand. That's sizable.

What's the takeaway? If you're a niche podcaster who can form a connection with a sizable brand, you're in luck. A smaller takeaway is the fact that listeners clearly connect with podcasts. That's really good news for creators.


Analysis: Let's just start with the regal purple that serves as the background of a podcast design that features The Royals. The crown is a nice touch too. The design is straightforward, but the font adds an air of extravagance. The mention of Newsweek, Royston covers Windsor Castle for the magazine, adds a touch of credibility for those unfamiliar with the podcast.


Want a byte-sized version of Hacker News?

Try TLDR’s free daily newsletter. TLDR covers the most interesting tech, science, and coding news in just 5 minutes. No sports, politics, or weather.


💲 NPR has had $1.7 million in podcast revenue since 2022. Learn more.

🎧 Podcasting upfronts are getting popular. Find out why.

📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider

Start Your Own Newsletter Wavve runs on ConvertKit. ConvertKit is an email marketing software that makes it easy to start a newsletter and get paid as a creator. ConvertKit has eye-catching templates that make it easy to design beautiful newsletters in just a few clicks. They have audience growth tools that make it easier to gain new subscribers and continuously grow your newsletter. ConvertKit also has a series of features that make it easier than ever to earn a living as a creator,...

Sponsored By: KION Increase Your Capacity to Create Like you, we show up every day to create. Making podcasts and videos, writing newsletters, and producing content takes consistent effort. That's why we invest in the right fuel for our bodies and minds to bring our A game every time. Kion’s Aminos is right fuel. Their carefully made formula uses top-notch, non-GMO ingredients, with no fillers or extra stuff, so you only get the best for your body. Aminos are what’s inside protein that builds...

Sponsored By: The Flyover The Flyover offers a refreshing alternative. Delivering quick-to-read, informative content across sports, business, tech, science, and more that cuts through the noise of mainstream media. Join over 600,000 savvy readers and leaders who trust The Flyover to provide unbiased insights, sourced from hundreds of outlets. The Flyover's talented team of editors meticulously curates the day's most important news, ensuring you stay informed on top stories and equipped to win...