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Wavve Audio Insider #124: Brand Advertising Is a Revenue Stream You Need to Pay Attention To
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In today’s email:
How Brand Advertising Is Growing in PodcastingRadio INK examines advertising trends in podcasting in a recent article. Things are positive for podcasters. We've discussed this before, but the connection between advertisers and podcast listeners is a strong one. Case in point, in the research mentioned in the article, 61% of listeners tended to form a more positive perception of a podcast sponsoring brand. That's sizable. What's the takeaway? If you're a niche podcaster who can form a connection with a sizable brand, you're in luck. A smaller takeaway is the fact that listeners clearly connect with podcasts. That's really good news for creators. Analysis: Let's just start with the regal purple that serves as the background of a podcast design that features The Royals. The crown is a nice touch too. The design is straightforward, but the font adds an air of extravagance. The mention of Newsweek, Royston covers Windsor Castle for the magazine, adds a touch of credibility for those unfamiliar with the podcast. 💲 NPR has had $1.7 million in podcast revenue since 2022. Learn more. 🎧 Podcasting upfronts are getting popular. Find out why. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​ This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcasting Trends 2025: What Podcasters Should Watch Educational shows surge – 88% of listeners now tune in to learn. AI adoption grows – 1 in 4 creators already use tools for quality, transcripts, and notes. Short clips drive discovery – 30–60 sec videos on TikTok, Shorts, and Reels boost reach. Monetization expands – Podcast ad revenue is on track to surpass $4B in 2025, with live events adding more income streams. Video podcasts retain audiences – Viewers stay longer when they can watch...
In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...