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Wavve Audio Insider #124: Brand Advertising Is a Revenue Stream You Need to Pay Attention To
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In todayβs email:
How Brand Advertising Is Growing in PodcastingRadio INK examines advertising trends in podcasting in a recent article. Things are positive for podcasters. We've discussed this before, but the connection between advertisers and podcast listeners is a strong one. Case in point, in the research mentioned in the article, 61% of listeners tended to form a more positive perception of a podcast sponsoring brand. That's sizable. What's the takeaway? If you're a niche podcaster who can form a connection with a sizable brand, you're in luck. A smaller takeaway is the fact that listeners clearly connect with podcasts. That's really good news for creators. Analysis: Let's just start with the regal purple that serves as the background of a podcast design that features The Royals. The crown is a nice touch too. The design is straightforward, but the font adds an air of extravagance. The mention of Newsweek, Royston covers Windsor Castle for the magazine, adds a touch of credibility for those unfamiliar with the podcast. π² NPR has had $1.7 million in podcast revenue since 2022. Learn more. π§ Podcasting upfronts are getting popular. Find out why. π’^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?β This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It π§ Sounds profitable breaks down the difference between audio and video podcasting audiences. πΊ Want valuable YouTube view insights? YouTube provides them and this article by Social Media Today examines them. β This week's list of The Guardians favorite podcasts of the week includes one that examines an unfortunate scatological incident at a wedding. We can't make this stuff up. π Ashley Carman's Soundbite newsletter is always worth a read. This...
Today's sponsor is a product near and dear to our heart...WAVVE! ποΈ New Template Drop Alert! π Elevate your podcast promotion with Wavveβs latest customizable templates. Designed for podcasters who want to stand out, these templates are sleek, professional, and easy to use. Save $10 on your first month or first month back with code TEMPLATE10 at Wavve.co Merchandising, Your Podcasting Side Hustle So, you've built up a modest audience with your podcast. You can certainly reap the benefits of...
In Case You (Were Podcasting and) Missed It π³οΈ You mean it's not all about a continuous stream of TV attack ads and unsolicited texts? The New Yorker examines the role podcasts are playing in the 2024 election. π¦ Now is a good time to add to your editorial calendar. PracticalEcommerce.com has 5 content marketing ideas for November. π§ Hey, look at me! Sounds Profitable examines podcasting's constant battle for attention. π¦Ύ Back to our inevitable bot overlords. This article posted on Medium...