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Wavve Audio Insider #124: Brand Advertising Is a Revenue Stream You Need to Pay Attention To
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In today’s email:
How Brand Advertising Is Growing in PodcastingRadio INK examines advertising trends in podcasting in a recent article. Things are positive for podcasters. We've discussed this before, but the connection between advertisers and podcast listeners is a strong one. Case in point, in the research mentioned in the article, 61% of listeners tended to form a more positive perception of a podcast sponsoring brand. That's sizable. What's the takeaway? If you're a niche podcaster who can form a connection with a sizable brand, you're in luck. A smaller takeaway is the fact that listeners clearly connect with podcasts. That's really good news for creators. Analysis: Let's just start with the regal purple that serves as the background of a podcast design that features The Royals. The crown is a nice touch too. The design is straightforward, but the font adds an air of extravagance. The mention of Newsweek, Royston covers Windsor Castle for the magazine, adds a touch of credibility for those unfamiliar with the podcast. 💲 NPR has had $1.7 million in podcast revenue since 2022. Learn more. 🎧 Podcasting upfronts are getting popular. Find out why. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​ This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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