Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider
Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting.
#MakeWavves
Sometimes, you don't want to use or don't have a photo. That's where a nice white logo on black with a one-color accent makes a bold statement and stops the scroll. This caught my eye and made me laugh. Great work Newsweek. Today I learned about trucks from Eileen & Nicole. 🤩
- Benedict Evans' annual report on global macro tech trends is back and it does not disappoint. Don't miss his deck on 'The New Gatekeepers.'
- Instagram appears to be prioritizing photos over videos now, with some accounts seeing as much as a 20% decline in Reels views, reports Adweek (gated).
- Max Cutler shared some great points about why now is the best time to be in podcasting.
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I hope you enjoyed this week's Wavve Audio Insider. Have a wonderful week!
Jeff Dolan
CEO
Wavve
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...