Wavve Audio Insider #118: A Ton of Ideas and Tips For Podcast Content


Today's Newsletter is Brought to You by ConvertKit

ConvertKit’s Craft + Commerce conference is happening June 5-8 in Boise, ID – and tickets are going fast
Join us at this one-of-a-kind creator conference and get ready for three days of keynote talks, workshops, and connection, plus an extra creator-led day of meetups.
We can’t wait for you to hear from speakers including Ali Abdaal, Codie Sanchez, Bonnie Christine, Jon Youshaei, XayLi Barclay, and so many more. Craft + Commerce is the perfect opportunity to gain valuable insights for your business, connect with people who get what it means to be a creator, and have a blast doing it.

In today’s email:

  1. Choosing Podcast Content That Builds an Audience
  2. Need More Content Ideas? Here's a List of 75
  3. Missed and Listed

Choosing Podcast Content That Builds An Audience

Podcasts are frequently made because the creator has a great idea for a topic. But there are also times where the podcaster just knows they want to podcast, and the content comes next.💡

There are limitless options for podcasts topics (it's not all true crime), but it's a good idea to keep the following in mind:

  • Choose something you're passionate about or are an expert in. A real connection to your content comes through in your podcast.
  • Make sure it's something that people care enough about to listen. Being too niche can limit your audience.
  • Make sure it's got legs. Choose content that will last over dozens of possible episodes.
  • Be willing to pivot. Be open to a new route if your initial topic doesn't work.

Need More Content Ideas? Here's a List of 75

You certainly should choose a podcast topic that you have some personal connection with or are good at. But that can be difficult to narrow down.

Need a little more help with specific content ideas? Check out Buzzsprout's 75 Podcast Ideas and Topics to Explore in 2024. Good luck! 🍀


Analysis: There's nice visual balance here. The photos of the hosts are paired nicely with each other. What I really like isn't design at all, but copy. In just six words the reader knows exactly what the topic of the podcast is. Simple and transparent. Potential audiences like that.

SPONSOR

Want a byte-sized version of Hacker News?

Try TLDR’s free daily newsletter. TLDR covers the most interesting tech, science, and coding news in just 5 minutes. No sports, politics, or weather.


MISSED AND LISTED

🎙️ How Rich Roll and other 50+ guys are sparking dialogue. See details.

🏈 Scott VanPelt joining Peyton Manning's podcast team. Find out more.


Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now.


📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...

Struggling with Podcast Burnout? Try These 5 Creative Hacks

Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...

Podcast Ads Are Exploding — Don’t Get Left Behind

The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...