In today’s email:
Choosing Podcast Content That Builds An AudiencePodcasts are frequently made because the creator has a great idea for a topic. But there are also times where the podcaster just knows they want to podcast, and the content comes next.💡 There are limitless options for podcasts topics (it's not all true crime), but it's a good idea to keep the following in mind:
Need More Content Ideas? Here's a List of 75You certainly should choose a podcast topic that you have some personal connection with or are good at. But that can be difficult to narrow down. Need a little more help with specific content ideas? Check out Buzzsprout's 75 Podcast Ideas and Topics to Explore in 2024. Good luck! 🍀 Analysis: There's nice visual balance here. The photos of the hosts are paired nicely with each other. What I really like isn't design at all, but copy. In just six words the reader knows exactly what the topic of the podcast is. Simple and transparent. Potential audiences like that. 🎙️ How Rich Roll and other 50+ guys are sparking dialogue. See details. 🏈 Scott VanPelt joining Peyton Manning's podcast team. Find out more. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...