TV & Film Podcasts: The Biggest Missed Opportunity in Podcasting



TV & Film Podcasts: A Massive Growth Opportunity

New research shows a huge untapped space in podcasting:

  • Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today.
  • They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show.
  • Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power.
  • Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between shows and companion podcasts.

Why it matters:
Creators, streamers, and advertisers can all capture meaningful growth by investing in TV/film podcast content.listeners into “hour-a-day” podcasting habits.


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