Tuesday Tips: Why Your Podcast Needs an Editorial Calendar


Wavve Tips: How to Create a Podcast Editorial Calendar

We've covered this before, but with 2025 rapidly approaching thought it would be a good idea to reiterate just how important an editorial calendar is to your podcast, your efficiency, and your sanity (trust us).

If you don't already map out your strategy, make 2025 the year you do.

The Wavve blog has some tips on creating an effective editorial calendar. The benefits are obvious (and not at all limited to these four).

  • Consistency: Regularly publishing episodes builds trust with your audience.
  • Organization: Keeps all your content ideas, notes, and deadlines in one place.
  • Planning: Allows you to strategically plan content around themes, seasons, and events.
  • Collaboration: Facilitates better coordination with co-hosts, guests, and production team.

Proven Editorial Calendar Tools

There are plenty of options when it comes to actually getting your calendar up and running. The good news is that many quality options are free.

  • Google Calendar. Simple but very intuitive.
  • Asana is a proven workflow tool. They offer a free calendar template.
  • If you want more detail with your platform, try Notion. It gives you place to outline tasks, notes and all sorts of other fun organizational stuff.
  • Monday is a popular collaboration tool. It's a good choice when working with a larger group.

These are just a sample of the possibilities. There are limitless options on the interwebs.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.


📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...

Struggling with Podcast Burnout? Try These 5 Creative Hacks

Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...

Podcast Ads Are Exploding — Don’t Get Left Behind

The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...