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Good News: Podcasts Offer a Ton of Advertising Versatility
The Massive Advertising Versatility of PodcastingSounds Profitable is very good about pointing out the opportunities that the podcasting industry offers. The latest blog post from them examines why podcasting offers more advertising versatility than other media. The rise of video in the podcast space is a big part of the story. When consumers are both listening and watching, the ability to reach them with consistent messaging through both video and audio certainly makes sense. Read the full post, and think of ways your revenue stream can benefit from the info provided by Sounds Profitable. "Today’s consumers demand flexibility—they expect content to adapt to their lives, not the other way around. Podcasting is uniquely positioned to meet this expectation, which makes your advertising message more welcome and less intrusive. Unlike traditional radio that demands real-time listening, TV that requires visual attention, or social media that forces brief engagement, podcasting accommodates the consumer’s changing context throughout their day, carrying your brand message along for the ride."
—Tom Webster, Sounds Profitable
Speaking of Podcast Advertising, More Good NewsAn article posted on Inside Radio dives into a report by the Interactive Advertising Bureau (IAB) that shows rapid ad growth in the podcasting space. That's good for all of us. "The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023."
—InsideRadio.com
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything. Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started Understanding the Demographics of Podcast Fans The gurus at Sounds Profitable do an outstanding job of uncovering the statistics behind the podcast industry. Their...
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything. Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started In Case You (Were Podcasting and) Missed It 🏆 Golden Globe awards for podcasts? Yep, they're coming next year. 📺 Smart TVs are growing as a way to consume...