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Good News: Podcasts Offer a Ton of Advertising Versatility
The Massive Advertising Versatility of PodcastingSounds Profitable is very good about pointing out the opportunities that the podcasting industry offers. The latest blog post from them examines why podcasting offers more advertising versatility than other media. The rise of video in the podcast space is a big part of the story. When consumers are both listening and watching, the ability to reach them with consistent messaging through both video and audio certainly makes sense. Read the full post, and think of ways your revenue stream can benefit from the info provided by Sounds Profitable. "Today’s consumers demand flexibility—they expect content to adapt to their lives, not the other way around. Podcasting is uniquely positioned to meet this expectation, which makes your advertising message more welcome and less intrusive. Unlike traditional radio that demands real-time listening, TV that requires visual attention, or social media that forces brief engagement, podcasting accommodates the consumer’s changing context throughout their day, carrying your brand message along for the ride."
—Tom Webster, Sounds Profitable
Speaking of Podcast Advertising, More Good NewsAn article posted on Inside Radio dives into a report by the Interactive Advertising Bureau (IAB) that shows rapid ad growth in the podcasting space. That's good for all of us. "The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023."
—InsideRadio.com
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Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...