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Improve the Podcast App Experience and You Grow Larger Audiences
How to Improve the Apps that Provide PodcastsSounds Profitable takes an informative look at why podcasts aren't "daily drivers" for listeners and what effect the apps that provide podcasts have on this lack of daily consumption. The article offers up three things that the best daily drivers of podcast content provide:
This is just a hint of what the well-written article offers. Read the full post here. "All we need to do is examine the platforms and channels (listeners) are using daily, and ask ourselves, honestly, what do we find wanting about how podcasting is delivered to those audiences?
In all cases, the content is great. We have great radio content, great content on Facebook, great content on YouTube, and yes, amazing podcast content. It is the applications that deliver that content, however, that interest me..."
Tom Webster, Sounds Profitable
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The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...