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Improve the Podcast App Experience and You Grow Larger Audiences
How to Improve the Apps that Provide PodcastsSounds Profitable takes an informative look at why podcasts aren't "daily drivers" for listeners and what effect the apps that provide podcasts have on this lack of daily consumption. The article offers up three things that the best daily drivers of podcast content provide:
This is just a hint of what the well-written article offers. Read the full post here. "All we need to do is examine the platforms and channels (listeners) are using daily, and ask ourselves, honestly, what do we find wanting about how podcasting is delivered to those audiences?
In all cases, the content is great. We have great radio content, great content on Facebook, great content on YouTube, and yes, amazing podcast content. It is the applications that deliver that content, however, that interest me..."
Tom Webster, Sounds Profitable
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...