Improve the Podcast App Experience and You Grow Larger Audiences



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How to Improve the Apps that Provide Podcasts

Sounds Profitable takes an informative look at why podcasts aren't "daily drivers" for listeners and what effect the apps that provide podcasts have on this lack of daily consumption.

The article offers up three things that the best daily drivers of podcast content provide:

  1. One button to joy. Many podcast apps require several steps to get to the content a listener wants. Apps need to make it incredibly easy for listeners to access the podcasts they want...the push of a single button.
  2. Structured serendipity. This refers to consistent and reliable content experiences.
  3. Acknowledgment. Regular listeners need to feel seen and heard.

This is just a hint of what the well-written article offers. Read the full post here.

"All we need to do is examine the platforms and channels (listeners) are using daily, and ask ourselves, honestly, what do we find wanting about how podcasting is delivered to those audiences?
In all cases, the content is great. We have great radio content, great content on Facebook, great content on YouTube, and yes, amazing podcast content. It is the applications that deliver that content, however, that interest me..."
Tom Webster, Sounds Profitable

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