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Improve the Podcast App Experience and You Grow Larger Audiences
How to Improve the Apps that Provide PodcastsSounds Profitable takes an informative look at why podcasts aren't "daily drivers" for listeners and what effect the apps that provide podcasts have on this lack of daily consumption. The article offers up three things that the best daily drivers of podcast content provide:
This is just a hint of what the well-written article offers. Read the full post here. "All we need to do is examine the platforms and channels (listeners) are using daily, and ask ourselves, honestly, what do we find wanting about how podcasting is delivered to those audiences?
In all cases, the content is great. We have great radio content, great content on Facebook, great content on YouTube, and yes, amazing podcast content. It is the applications that deliver that content, however, that interest me..."
Tom Webster, Sounds Profitable
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcast Marketing in 2025: What Every Podcaster Should Know Fresh strategies to grow and promote your podcast this year. Be everywhere: list your show on all major directories. Many listeners only search within their favorite apps. Think long-term: marketing is about consistency; keep posting, promoting, and engaging with your audience. Leverage social proof: ask listeners for reviews and ratings — they build trust and visibility. Read the full article Create Viral Podcast Videos in Seconds...