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A Deep Dive Into Understanding Spotify Users and Why It's Important
A Deep Dive Into Spotify UsersSounds Profitable published the first of a two-part series about Spotify users and publishers. The first takes a look at the experience of using Spotify through the eyes of the user. It's a good read, and a great way to step out of your own shoes and picture the podcast experience through the eyes of the consumer. Read the full article here.
"I encourage all of you to sign out of your Spotify account and create a new account. Take the account creation process seriously, selecting the podcasts and music you care about, and use that account for the next month or two. Because in the new user experience, video was far more in my face than audio."
-- Bryan Barletta, Sounds Profitable
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Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...