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A Deep Dive Into Understanding Spotify Users and Why It's Important
A Deep Dive Into Spotify UsersSounds Profitable published the first of a two-part series about Spotify users and publishers. The first takes a look at the experience of using Spotify through the eyes of the user. It's a good read, and a great way to step out of your own shoes and picture the podcast experience through the eyes of the consumer. Read the full article here.
"I encourage all of you to sign out of your Spotify account and create a new account. Take the account creation process seriously, selecting the podcasts and music you care about, and use that account for the next month or two. Because in the new user experience, video was far more in my face than audio."
-- Bryan Barletta, Sounds Profitable
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
5 Scheduling Mistakes That Hurt Your Podcast’s Social Media Scheduling posts saves time — but if you’re not careful, automation can backfire. Here are the key pitfalls to avoid: Over-scheduling: Too many pre-planned posts make your feed feel rigid and out of touch. Keep room for timely content. Same post everywhere: Each platform needs its own tone and format — don’t copy/paste. Ignoring analytics: Review performance regularly or you’ll keep posting at the wrong times. Outdated posts: Bulk...
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...