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A Deep Dive Into Understanding Spotify Users and Why It's Important
A Deep Dive Into Spotify UsersSounds Profitable published the first of a two-part series about Spotify users and publishers. The first takes a look at the experience of using Spotify through the eyes of the user. It's a good read, and a great way to step out of your own shoes and picture the podcast experience through the eyes of the consumer. Read the full article here.
"I encourage all of you to sign out of your Spotify account and create a new account. Take the account creation process seriously, selecting the podcasts and music you care about, and use that account for the next month or two. Because in the new user experience, video was far more in my face than audio."
-- Bryan Barletta, Sounds Profitable
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...