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A Deep Dive Into Understanding Spotify Users and Why It's Important
A Deep Dive Into Spotify UsersSounds Profitable published the first of a two-part series about Spotify users and publishers. The first takes a look at the experience of using Spotify through the eyes of the user. It's a good read, and a great way to step out of your own shoes and picture the podcast experience through the eyes of the consumer. Read the full article here.
"I encourage all of you to sign out of your Spotify account and create a new account. Take the account creation process seriously, selecting the podcasts and music you care about, and use that account for the next month or two. Because in the new user experience, video was far more in my face than audio."
-- Bryan Barletta, Sounds Profitable
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...