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Tuesday Tips: The Demographics of Podcast Fans, and Building a Loyal Community
Understanding the Demographics of Podcast FansThe gurus at Sounds Profitable do an outstanding job of uncovering the statistics behind the podcast industry. Their latest post examines what makes up podcast fans and non-fans. Note that the survey looks at those who are already podcast listeners to some degree. One of the first big reveals is that 44% of male podcast listeners consider themselves big fans of the medium, as compared to just 33% of women. That may not be a massive surprise but the one below caught our attention. "Age tells an even more compelling story. Among monthly listeners, the 35-54 demographic leads the pack with 46% qualifying as fans and only 7% as anti-fans. This middle-aged crowd, not the young digital natives, represents podcasting’s true believers among current listeners."
—Sounds Profitable
There's a whole lot more that Sounds Profitable dives into . Read the full article here. Building Your Podcast CommunityKnowing key listener demographics like Sounds Profitable does is an important factor when trying to build up a sizable podcast community. But there are other ways too. A recent Wavve blog post provides eight ways to build a loyal podcast community.
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