Podcast Ads Are Outperforming — And Here’s the ProofNew research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media. But the real surprise? There’s virtually no gender gap in recall:
That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates. Podcasting breaks that pattern. Why it matters:
Read the full article for all the insights. Host & Grow with DisctopiaWhether you're launching a new show or scaling an existing one, Disctopia gives you all-in-one tools to host your podcast, share your content, and get paid. Upload, distribute, and access real-time insights — all from one powerful platform.
Create Viral Podcast Videos in SecondsWhether you’re just starting out or already creating, Wavve’s AI-powered tools help you craft stunning social videos from your episodes in seconds. Boost engagement, reach new listeners, and grow your audience effortlessly.
Thank you for being part of our community! This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Essential Podcasting Tips to Grow Your Show Know Who You’re Talking To Before hitting record, get clear on who your audience is — their interests, struggles, and goals. Tailoring your content to them makes your podcast far more focused and impactful. Invest in Good Podcast Gear While it’s easy to start a podcast with basic tools, high-quality equipment helps your show stand out among millions of podcasts and attracts more discerning listeners. Master Clean Recording HabitsStart with clear,...
Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...