Podcast Ads Are Outperforming — And Here’s the Proof

New research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media.

But the real surprise? There’s virtually no gender gap in recall:

• Male listeners: 86%
• Female listeners: 85%

That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates. Podcasting breaks that pattern.

Why it matters:

• Podcast ads are equally effective for male and female listeners.
• Female recall on podcasts outperforms Instagram, Facebook — even TV.
• This level of attention makes podcasting a top-tier medium for impactful advertising.

​Read the full article for all the insights.

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