Wavve Insights: The Role of Podcasts in Modern JournalismLast week, we referenced a Sounds Profitable article touching on this topic. This week we're diving in a little deeper. Podcasts have become a significant force in modern journalism, transforming how news is reported, consumed, and understood. Their unique format allows for in-depth storytelling, diverse perspectives, and the ability to reach audiences on-the-go. Learn about how podcasts fit into the journalistic landscape by reading our recent Wavve blog post. Bonus Wavve Insights: Tips for Recording High-Quality Podcasts on the GoIf journalism is you podcast niche (see above) then it's a good idea to be nimble. You may frequently need to physically go to the where the stories are, rather than record from the comfort of your own studio. Wavve offers six valuable tips on how you can produce excellent content from virtually anywhere.
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Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...