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Wavve Insights: The Benefits of Cross-Promotion for Podcast Growth

Have friends in the podcasting space? If not, it's not a bad idea to make a few.

One extremely effective strategy to boost your podcast’s reach is cross-promotion, which involves partnering with other podcasters or platforms to mutually promote each other’s content.

​Wavve explains how cross-promotion can benefit your podcast growth and provides some practical ways to implement it.

Bonus Wavve Knowledge: Learn From the Multi-Pronged Approach of Vox

Cross-promotion doesn't have to be just between separate podcasts. If you prefer to be a podcasting lone wolf, you can still promote your podcast effectively by employing several platforms.

Vox's Explain It To Me series combines a weekly podcast, newsletter, and video series. It's a smart way to reach an audience, and build loyalty. Vox knows what they're doing, and it's not a bad idea to follow their lead.

Consider combining some (or all) of these platforms as an approach to reach a bigger audience:

• Regular podcast releases
• A robust website built for SEO
• Regularly scheduled newsletter emails (once you build an email list)
• A video presence on YouTube
• Active social media accounts

Gain Valuable Insights from the Wavve Blog We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget. Learn all about the podcast industry from those who know. Learn more from Wavve

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