Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Tuesday Tips: How to Use Cross-Promotion To Build Your Audience
Wavve Insights: The Benefits of Cross-Promotion for Podcast GrowthHave friends in the podcasting space? If not, it's not a bad idea to make a few. One extremely effective strategy to boost your podcast’s reach is cross-promotion, which involves partnering with other podcasters or platforms to mutually promote each other’s content. ​Wavve explains how cross-promotion can benefit your podcast growth and provides some practical ways to implement it. Bonus Wavve Knowledge: Learn From the Multi-Pronged Approach of VoxCross-promotion doesn't have to be just between separate podcasts. If you prefer to be a podcasting lone wolf, you can still promote your podcast effectively by employing several platforms. Vox's Explain It To Me series combines a weekly podcast, newsletter, and video series. It's a smart way to reach an audience, and build loyalty. Vox knows what they're doing, and it's not a bad idea to follow their lead. Consider combining some (or all) of these platforms as an approach to reach a bigger audience:
​ 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​ This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Get Your Podcast Recognized Awards boost your podcast’s credibility, visibility, and authority — even a nomination can help you stand out. Why Awards Matter Build trust with listeners Improve search visibility Open doors to sponsors & press How to Prepare Refine your format and keep it consistent Improve audio quality Strengthen branding Gather reviews & mentions for social proof Submitting & Promoting Pick awards that fit your genre Announce nominations across your channels Use badges...
In Case You (Were Podcasting and) Missed It TikTok Enters PodcastingTikTok is officially moving into podcasting, launching the TikTok Podcast Network with up to 25 creator-led shows. The platform is partnering with iHeartMedia to build new video-ready studios in LA, NY, and Atlanta, alongside co-branded radio stations and live events. Apple Adds AI-Generated ChaptersApple Podcasts will introduce automatic AI-created chapters for nearly all episodes with the release of iOS 26.2 next...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.