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Tuesday Tips: How to Use Cross-Promotion To Build Your Audience
Wavve Insights: The Benefits of Cross-Promotion for Podcast GrowthHave friends in the podcasting space? If not, it's not a bad idea to make a few. One extremely effective strategy to boost your podcast’s reach is cross-promotion, which involves partnering with other podcasters or platforms to mutually promote each other’s content. ​Wavve explains how cross-promotion can benefit your podcast growth and provides some practical ways to implement it. Bonus Wavve Knowledge: Learn From the Multi-Pronged Approach of VoxCross-promotion doesn't have to be just between separate podcasts. If you prefer to be a podcasting lone wolf, you can still promote your podcast effectively by employing several platforms. Vox's Explain It To Me series combines a weekly podcast, newsletter, and video series. It's a smart way to reach an audience, and build loyalty. Vox knows what they're doing, and it's not a bad idea to follow their lead. Consider combining some (or all) of these platforms as an approach to reach a bigger audience:
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...