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Tuesday Tips: How to Use Cross-Promotion To Build Your Audience
Wavve Insights: The Benefits of Cross-Promotion for Podcast GrowthHave friends in the podcasting space? If not, it's not a bad idea to make a few. One extremely effective strategy to boost your podcast’s reach is cross-promotion, which involves partnering with other podcasters or platforms to mutually promote each other’s content. ​Wavve explains how cross-promotion can benefit your podcast growth and provides some practical ways to implement it. Bonus Wavve Knowledge: Learn From the Multi-Pronged Approach of VoxCross-promotion doesn't have to be just between separate podcasts. If you prefer to be a podcasting lone wolf, you can still promote your podcast effectively by employing several platforms. Vox's Explain It To Me series combines a weekly podcast, newsletter, and video series. It's a smart way to reach an audience, and build loyalty. Vox knows what they're doing, and it's not a bad idea to follow their lead. Consider combining some (or all) of these platforms as an approach to reach a bigger audience:
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...