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Need to Grow Your Podcast Audience? Cross-Promotion Is a Great Place to Start
How to Use Cross-Promotion to Build an AudienceIn the competitive world of podcasting, finding ways to grow your audience can be challenging. One effective strategy to boost your podcast’s reach is cross-promotion. This method involves partnering with other podcasters or platforms to mutually promote each other’s content. Wavve explains the details in a recent blog post. The benefits to successful cross-promotion are worth the effort.
Check out the entire post if you need audience boost. Cross-Promotion is Just One Strategy for This Successful PodcastWavve recently featured the CJ Moneyway Show because creator Corwin Johnson has found several ways to use his podcast to generate revenue. Johnson's success is proof that a multi-pronged approach can do a ton of good. "Building relationships with guests and other podcasters has opened doors to revenue-sharing partnerships and sponsorships I might not have found otherwise.
Monetization in podcasting requires creativity and persistence, but these strategies have helped me build a sustainable and growing revenue stream for The CJ Moneyway Show!"
--Corwin Johnson
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...