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Tuesday Tips: How Podcasting Can Be An Effective Corporate Comms Tool
How to Use Podcasting for Internal Company CommunicationPodcasts are an effective form of communication, and they don't need to be relegated to topics like true crime, sports discussion or home improvement tips. In the modern workplace, effective communication is vital for fostering collaboration, engagement, and a strong corporate culture. One innovative way to enhance internal communication is through podcasting because it offers a unique and engaging way to share information, updates, and stories within your organization. Wavve has a list of six steps to follow to implement podcasting in your internal comms strategy. Don't think this is a strategy reserved for HR or PR teams. Podcasting can be an effective tool regardless of department. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...