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Tuesday Tips: How Podcast Listener Preferences Change Due to Listener Location

Published about 1 month ago • 2 min read

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If You Know Where Your Listeners Live, You'll Know What They Want to Hear

Sounds Profitable is great at deep dives and insightful research into the podcast industry. Recently they examined listener preference nuances throughout different regions of the country—the Midwest, West, South and Northeast.

If your podcast has a regional slant, it's a good idea to pay attention to these stats. We're not suggesting that you completely alter your podcast direction, but it's just good to know what appeals to the potential audience near you.

Read the full blog post here, but there are a few highlights to note:

  • Comedy has universal popularity across the country.
  • True Crime is significantly more popular in the West than in the Midwest.
  • The Northeast leads in the consumption of news podcasts.
  • Religious podcasts are popular in the South but the heathens in the Northeast don't appear to be tuning in.
  • The Midwest leads the way in sports-related podcasts.

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