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Tuesday Tips: A Podcast Industry History Lesson, Where's It's Been and Where It's Going
Wavve Insights: A Podcast Industry History Lesson, Where's It's Been and Where It's GoingThe history of podcasting is really pretty short...it basically began just 20 years ago. Think about that, a huge industry formed in just two decades. Such is the age of digital. Where podcasting is headed is anybody's guess, but we at Wavve think we have some solid insights. We've put together an article about the evolution of podcasting and our predictions for the future. We can't guarantee that all of our predictions will come true, but it's a safe bet that some will. Plan accordingly. Bonus Wavve Knowledge: A Deeper Dive Into the Podcast IndustryKnowledge is power. EMarketer has an extremely comprehensive overview of the podcasting industry in 2024. The podcast landscape is always shifting, but this is a pretty good snapshot of it in mid-2024. Keeping up on the state of the industry is essential if you want to be successful.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...