Wavve Insights: A Podcast Industry History Lesson, Where's It's Been and Where It's GoingThe history of podcasting is really pretty short...it basically began just 20 years ago. Think about that, a huge industry formed in just two decades. Such is the age of digital. Where podcasting is headed is anybody's guess, but we at Wavve think we have some solid insights. We've put together an article about the evolution of podcasting and our predictions for the future. We can't guarantee that all of our predictions will come true, but it's a safe bet that some will. Plan accordingly. Bonus Wavve Knowledge: A Deeper Dive Into the Podcast IndustryKnowledge is power. EMarketer has an extremely comprehensive overview of the podcasting industry in 2024. The podcast landscape is always shifting, but this is a pretty good snapshot of it in mid-2024. Keeping up on the state of the industry is essential if you want to be successful.
​ 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​ This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcasting Trends 2025: What Podcasters Should Watch Educational shows surge – 88% of listeners now tune in to learn. AI adoption grows – 1 in 4 creators already use tools for quality, transcripts, and notes. Short clips drive discovery – 30–60 sec videos on TikTok, Shorts, and Reels boost reach. Monetization expands – Podcast ad revenue is on track to surpass $4B in 2025, with live events adding more income streams. Video podcasts retain audiences – Viewers stay longer when they can watch...
In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...