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Tuesday Tips: A Podcast Industry History Lesson, Where's It's Been and Where It's Going
Wavve Insights: A Podcast Industry History Lesson, Where's It's Been and Where It's GoingThe history of podcasting is really pretty short...it basically began just 20 years ago. Think about that, a huge industry formed in just two decades. Such is the age of digital. Where podcasting is headed is anybody's guess, but we at Wavve think we have some solid insights. We've put together an article about the evolution of podcasting and our predictions for the future. We can't guarantee that all of our predictions will come true, but it's a safe bet that some will. Plan accordingly. Bonus Wavve Knowledge: A Deeper Dive Into the Podcast IndustryKnowledge is power. EMarketer has an extremely comprehensive overview of the podcasting industry in 2024. The podcast landscape is always shifting, but this is a pretty good snapshot of it in mid-2024. Keeping up on the state of the industry is essential if you want to be successful.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...