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Tuesday Tips: A Podcast Industry History Lesson, Where's It's Been and Where It's Going
Wavve Insights: A Podcast Industry History Lesson, Where's It's Been and Where It's GoingThe history of podcasting is really pretty short...it basically began just 20 years ago. Think about that, a huge industry formed in just two decades. Such is the age of digital. Where podcasting is headed is anybody's guess, but we at Wavve think we have some solid insights. We've put together an article about the evolution of podcasting and our predictions for the future. We can't guarantee that all of our predictions will come true, but it's a safe bet that some will. Plan accordingly. Bonus Wavve Knowledge: A Deeper Dive Into the Podcast IndustryKnowledge is power. EMarketer has an extremely comprehensive overview of the podcasting industry in 2024. The podcast landscape is always shifting, but this is a pretty good snapshot of it in mid-2024. Keeping up on the state of the industry is essential if you want to be successful.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...
How to Get Your Podcast Recognized Awards boost your podcast’s credibility, visibility, and authority — even a nomination can help you stand out. Why Awards Matter Build trust with listeners Improve search visibility Open doors to sponsors & press How to Prepare Refine your format and keep it consistent Improve audio quality Strengthen branding Gather reviews & mentions for social proof Submitting & Promoting Pick awards that fit your genre Announce nominations across your channels Use badges...