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Tuesday Tips: A Podcast Industry History Lesson, Where's It's Been and Where It's Going
Wavve Insights: A Podcast Industry History Lesson, Where's It's Been and Where It's GoingThe history of podcasting is really pretty short...it basically began just 20 years ago. Think about that, a huge industry formed in just two decades. Such is the age of digital. Where podcasting is headed is anybody's guess, but we at Wavve think we have some solid insights. We've put together an article about the evolution of podcasting and our predictions for the future. We can't guarantee that all of our predictions will come true, but it's a safe bet that some will. Plan accordingly. Bonus Wavve Knowledge: A Deeper Dive Into the Podcast IndustryKnowledge is power. EMarketer has an extremely comprehensive overview of the podcasting industry in 2024. The podcast landscape is always shifting, but this is a pretty good snapshot of it in mid-2024. Keeping up on the state of the industry is essential if you want to be successful.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It WTF comes to an end after 16 years After 16 years and over 1.1 billion downloads, Marc Maron is ending his iconic WTF podcast. A defining voice in podcasting, the show wraps up on his own terms. Read more YouTube leads but doesn’t dominate podcasting While YouTube is now the most used platform by 39% of weekly podcast consumers, most listeners still use multiple apps, keeping the podcast ecosystem diverse. Read more The winners of the True Crime...
Podcast Ads Are Outperforming — And Here’s the Proof New research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media. But the real surprise? There’s virtually no gender gap in recall: Male listeners: 86% Female listeners: 85% That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates....
Podcast News Roundup: What’s Fueling Growth in 2025 Explore tools and strategies top podcasters use to grow faster and engage smarter. Unlock the Ultimate Podcast Growth Strategy: Instagram + Stampede Social Instagram Reels and Stories lead podcast discovery, especially with Gen Z. But posting clips alone isn’t enough — combining Instagram’s features with Stampede Social’s DM automation turns followers into loyal listeners. Here’s why it works: • Short, interactive videos grab attention fast...