Podcast Landscape 2025: Industry Matures, Growth Slows

The latest Podcast Landscape study (5,000+ U.S. respondents) shows a market entering maturity:

• Growth slows: Weekly listening barely moved (37% → 38%); “ever listened” now at 75%.
• Platform shift: YouTube leads with 40%, while Spotify slips to 18%. Nearly half use YouTube for audio-only; 76% of smart TV listening happens there.
• Deeper engagement: Weekly listeners spend 6.3 hours (up from 6.0). Monthly listeners follow 3.4 shows (vs 3.2 in 2023).
• Genre trends: Comedy (36%) tops the list, political talk rises to 31%, true crime steady at 30%. Celebrity interviews lag at 23%.
• Takeaway: With growth slowing, creators must prioritize quality, retention, and sustainable models over scale.

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