The Truth About Podcast Monetization: What Still Works



Making Money Podcasting in 2025

After six years and 13M+ downloads, Dreamful Bedtime Stories creator Jordan Blair shares what really works for podcasters earning income today.

Proven strategies:

  • Sponsorships — work with brands that genuinely fit your audience.
  • Affiliate marketing — promote products you use and trust.
  • Subscriptions & premium content — offer bonus or early-access episodes through tools like Buzzsprout Subscriptions.
  • Listener support — steady contributions from loyal fans can sustain your show.

Key takeaway:
Successful monetization isn’t about flashy ads or big numbers — it’s about authenticity, transparency, and audience trust.

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