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How to Make Podcasting a Reliable Source of Income
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In today’s email:
How to Balance Podcasting With a Full-Time JobA podcasting side hustle is a great way to get started. And let's face it, the odds are against you starting a podcast and instantly making millions off of it. But if you're good with you're time you can use your full-time job to support your podcasting habit. And if your podcast grows...you'll be all set. Wavve has put together a list of 9 tips to help you manage the tenuous balance between your podcast and your regular job. Here are a few quick tips to get you started.
Forbes Has a Few Ideas About Making Money With a PodcastWe know what we're doing at Wavve, but if you want a second opinion, that makes complete sense. Forbes knows a thing or two about business and they have a few pointers in a recent post called, How to Start a Podcast and Make Money in 2024. It's a deep dive into podcasting and how to be successful at it. Analysis: Clarity is king here, and it's done with good messaging hierarchy. The podcast title is clear and resides at the top of the image. Info on the latest episode is front and center, and for potential listeners that's important. We're not the biggest fans of the overuse of exclamation points, but using it to add excitement to "New Episode" works just fine. 💲 How to start a podcast for your business. Learn more. 🤖 5 ways content marketing has changed since ChatGPT. See them. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...