Hello Creative: Meta’s Vibes, New Heights on Prime & NYFF Kickoff


Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.

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Go Solo, Sound Pro — Tips to Nail Your One-Person Show

How to Run a Solo Podcast Successfully • Plan before you record – Outline your episodes, key talking points, and time targets to keep the flow natural. • Create structure – Use recurring segments (like Q&As or “story of the week”) to build familiarity with your audience. • Master your energy – Solo shows depend on delivery. Keep your tone dynamic, vary your pace, and use pauses effectively. • Edit smartly – Clean up filler words, tighten transitions, and use light background music to keep...

Podcast Landscape 2025: Growth Slows, Engagement Deepens

Podcast Landscape 2025: Industry Matures, Growth Slows The latest Podcast Landscape study (5,000+ U.S. respondents) shows a market entering maturity: Growth slows: Weekly listening barely moved (37% → 38%); “ever listened” now at 75%. Platform shift: YouTube leads with 40%, while Spotify slips to 18%. Nearly half use YouTube for audio-only; 76% of smart TV listening happens there. Deeper engagement: Weekly listeners spend 6.3 hours (up from 6.0). Monthly listeners follow 3.4 shows (vs 3.2 in...

Finding Your Focus: The Truth About Podcast Niches

Do You Really Need a Podcast Niche? In 2025, with over 4.5M podcasts competing for attention, niches are less about limitation and more about clarity. Here’s what the latest analysis highlights: Why niches help Define your audience → higher loyalty and retention. Improve marketing → clearer targeting for SEO and social. Boost monetization → easier to attract aligned sponsors. The trade-offs Smaller potential audience. Risk of creative burnout. Can feel restrictive without flexibility. Smart...