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Weekly Wrap: Joe Rogan's Big Score Wraps Up the 2024 Presidential Podcast Campaign
In Case You (Were Podcasting and) Missed It🗳️ There's power in podcasting. Joe Rogan's big interview score emphasizes the role of podcasts in this election. 🎧 This week's best of list from The Guardian includes five legacy podcasts that have a twist. There are some classics in here, like the amazing S-Town. 📺 But wait, there's more! Sounds Profitable offers up the second part of its examination into the differences between audio and visual podcast consumers. 🚀 Future stars. NPR release its list of honorable mentions from its 2024 Student Podcast Challenge. There's likely something to learn from the podcast youth. 📊 But what about all of those blogs? An insightful deep dive by Marketing Week into the current state and value of content marketing. And Now, Time for a Poll
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...