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Weekly Wrap: Important Podcasting News for the Week
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A Note From the EditorWe put together the weekly Wavve newsletters to help all of you in the podcast industry succeed. We're changing up the format a bit to provide even more insights about podcasting, growing your audience, content marketing, and other fun stuff. Expect to see more stories from others who sit behind a microphone, more tips and tricks on how to succeed, and our takes on industry news and trends. We're excited about the changes we're making and hope you are too. Happy podcasting! In Case You (Were Podcasting and) Missed It💵 An increase in podcast ad spending is always good news. Inside Radio reports that big spenders were even bigger spenders in June. 🐋 Fall down a ravine? Break an ankle on a hike? Get swallowed by a whale while kayaking? There's a podcast for that. The Denver Post has the story. 🧑🏼🎓 Sounds Profitable has a few ways to learn, learn and learn with their post, Educational Opportunities for the Podcast Industry. 🤖 Could AI eventually make SEO obsolete? This is a question posed in an article on SearchEngineLand.com. The clear answer is, only after the bots become self-aware. ✅ How many "essential" podcasting stats do you need? Even the most information-hungry podcaster should be satisfied with this list of 110.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...