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Weekly Wrap: Important Podcasting News for the Week
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A Note From the EditorWe put together the weekly Wavve newsletters to help all of you in the podcast industry succeed. We're changing up the format a bit to provide even more insights about podcasting, growing your audience, content marketing, and other fun stuff. Expect to see more stories from others who sit behind a microphone, more tips and tricks on how to succeed, and our takes on industry news and trends. We're excited about the changes we're making and hope you are too. Happy podcasting! In Case You (Were Podcasting and) Missed It💵 An increase in podcast ad spending is always good news. Inside Radio reports that big spenders were even bigger spenders in June. 🐋 Fall down a ravine? Break an ankle on a hike? Get swallowed by a whale while kayaking? There's a podcast for that. The Denver Post has the story. 🧑🏼🎓 Sounds Profitable has a few ways to learn, learn and learn with their post, Educational Opportunities for the Podcast Industry. 🤖 Could AI eventually make SEO obsolete? This is a question posed in an article on SearchEngineLand.com. The clear answer is, only after the bots become self-aware. ✅ How many "essential" podcasting stats do you need? Even the most information-hungry podcaster should be satisfied with this list of 110.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...