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In today’s email:
Tips to Starting a Podcast From Someone Who Just DidLearning from those who've already done the initial work and got their podcast rolling is never a bad idea. Chauncey Zalkin recently started Actual People, a podcast that covers a range of societal issues. Zalkin wrote an informative article on Inc.com sharing why she started a podcast and tips for others. The five main tips (that provide insights for both beginners and veteran podcasters) highlighted in the article were:
Zalkin's insights are solid, and so is her approach. Her website is a great example of how put together a web presence to back up your podcast. In one page it succinctly shares a summary of the podcast and Zalkin's impressive credentials and bio. It's a good template to follow for your own podcast webpage.👍🏻 Analysis: The font could maybe use a little tweaking, but who's looking at the font when there's an amazing landscape photo behind it. This is prime example of using great imagery to carry your message. Melissa's mountain pic is inspiring, and a perfect introduction to a podcast about health and wellness. 🎙️ The podcast host who also manages a $1 trillion fund. Learn more. 💻 The Lonely Island does the worst podcast promo ever. See how bad. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
5 Scheduling Mistakes That Hurt Your Podcast’s Social Media Scheduling posts saves time — but if you’re not careful, automation can backfire. Here are the key pitfalls to avoid: Over-scheduling: Too many pre-planned posts make your feed feel rigid and out of touch. Keep room for timely content. Same post everywhere: Each platform needs its own tone and format — don’t copy/paste. Ignoring analytics: Review performance regularly or you’ll keep posting at the wrong times. Outdated posts: Bulk...
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...