How to Really Measure Podcast Ads’ Impact

Most ad tracking tools give credit only to the last click — but podcast ads work differently. They build trust and plant ideas long before someone buys. Here’s how to see their true power:

• Don’t rely only on pixels. They miss the bigger story. Podcast ads influence people over days or weeks, not just minutes.
• Remember engagement matters. Listeners spend 30–60 minutes focused on the host’s voice — not just scrolling past an ad.
• Think beyond clicks. Podcast ads create trust and mental “stickiness” that drives purchases later.
• Give your campaigns more time. Podcast impact often shows up weeks or months after the ad aired.

Want to learn more? Read the full article​

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