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Tuesday Tips: Why Podcast Ads Deserve More Credit Than You Think
How to Really Measure Podcast Ads’ ImpactMost ad tracking tools give credit only to the last click — but podcast ads work differently. They build trust and plant ideas long before someone buys. Here’s how to see their true power:
Want to learn more? Read the full article Host & Grow with DisctopiaWhether you're launching a new show or scaling an existing one, Disctopia gives you all-in-one tools to host your podcast, share your content, and get paid. Upload, distribute, and access real-time insights — all from one powerful platform.
Create Viral Podcast Videos in SecondsWhether you’re just starting out or already creating, Wavve’s AI-powered tools help you craft stunning social videos from your episodes in seconds. Boost engagement, reach new listeners, and grow your audience effortlessly.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Off the Mic, Into the Room: Why Live Events Matter More Than Ever More than downloads and CPMs — what your podcast really needs is a room full of real people. In a landscape flooded with AI-generated content, live podcast events are becoming the ultimate proof of authenticity — and a powerful revenue stream. Here’s why it matters: Build deeper trust with your audience Monetize beyond merch & ads Turn passive listeners into active community members Land high-value partnerships & brand deals...
In Case You (Were Podcasting and) Missed It WTF comes to an end after 16 years After 16 years and over 1.1 billion downloads, Marc Maron is ending his iconic WTF podcast. A defining voice in podcasting, the show wraps up on his own terms. Read more YouTube leads but doesn’t dominate podcasting While YouTube is now the most used platform by 39% of weekly podcast consumers, most listeners still use multiple apps, keeping the podcast ecosystem diverse. Read more The winners of the True Crime...
Podcast Ads Are Outperforming — And Here’s the Proof New research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media. But the real surprise? There’s virtually no gender gap in recall: Male listeners: 86% Female listeners: 85% That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates....