The Evolution of Podcasting: Milestones and Big PredictionsPodcasts have taken center state during the 2024 presidential election. It's just another highlight in an up and down history of the podcast industry and shouldn't be too big of a surprise given the large reach that popular podcasts have. In a recent Wavve post, we examined key milestones during podcasting's relatively short lifespan. We also have a few thoughts on where we think podcasting is headed, political campaigning aside. Our predictions may not all pan out, but speculation is good if you want to find continued success in the industry. It's All in the NumbersKeeping up on the current state of podcasting is a great way to have an informed opinion on where the industry is headed. EMarketer took a deep dive into podcasting stats this summer, and it's still a relevant read. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcast Marketing in 2025: What Every Podcaster Should Know Fresh strategies to grow and promote your podcast this year. Be everywhere: list your show on all major directories. Many listeners only search within their favorite apps. Think long-term: marketing is about consistency; keep posting, promoting, and engaging with your audience. Leverage social proof: ask listeners for reviews and ratings — they build trust and visibility. Read the full article Create Viral Podcast Videos in Seconds...