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Tuesday Tips: Educated Guessing at the Future of Podcasting
The Evolution of Podcasting: Milestones and Big PredictionsPodcasts have taken center state during the 2024 presidential election. It's just another highlight in an up and down history of the podcast industry and shouldn't be too big of a surprise given the large reach that popular podcasts have. In a recent Wavve post, we examined key milestones during podcasting's relatively short lifespan. We also have a few thoughts on where we think podcasting is headed, political campaigning aside. Our predictions may not all pan out, but speculation is good if you want to find continued success in the industry. It's All in the NumbersKeeping up on the current state of podcasting is a great way to have an informed opinion on where the industry is headed. EMarketer took a deep dive into podcasting stats this summer, and it's still a relevant read. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...