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Tuesday Tips: Educated Guessing at the Future of Podcasting
The Evolution of Podcasting: Milestones and Big PredictionsPodcasts have taken center state during the 2024 presidential election. It's just another highlight in an up and down history of the podcast industry and shouldn't be too big of a surprise given the large reach that popular podcasts have. In a recent Wavve post, we examined key milestones during podcasting's relatively short lifespan. We also have a few thoughts on where we think podcasting is headed, political campaigning aside. Our predictions may not all pan out, but speculation is good if you want to find continued success in the industry. It's All in the NumbersKeeping up on the current state of podcasting is a great way to have an informed opinion on where the industry is headed. EMarketer took a deep dive into podcasting stats this summer, and it's still a relevant read. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...