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Tuesday Tips: Educated Guessing at the Future of Podcasting
The Evolution of Podcasting: Milestones and Big PredictionsPodcasts have taken center state during the 2024 presidential election. It's just another highlight in an up and down history of the podcast industry and shouldn't be too big of a surprise given the large reach that popular podcasts have. In a recent Wavve post, we examined key milestones during podcasting's relatively short lifespan. We also have a few thoughts on where we think podcasting is headed, political campaigning aside. Our predictions may not all pan out, but speculation is good if you want to find continued success in the industry. It's All in the NumbersKeeping up on the current state of podcasting is a great way to have an informed opinion on where the industry is headed. EMarketer took a deep dive into podcasting stats this summer, and it's still a relevant read. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...