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Tuesday Tips: Educated Guessing at the Future of Podcasting
The Evolution of Podcasting: Milestones and Big PredictionsPodcasts have taken center state during the 2024 presidential election. It's just another highlight in an up and down history of the podcast industry and shouldn't be too big of a surprise given the large reach that popular podcasts have. In a recent Wavve post, we examined key milestones during podcasting's relatively short lifespan. We also have a few thoughts on where we think podcasting is headed, political campaigning aside. Our predictions may not all pan out, but speculation is good if you want to find continued success in the industry. It's All in the NumbersKeeping up on the current state of podcasting is a great way to have an informed opinion on where the industry is headed. EMarketer took a deep dive into podcasting stats this summer, and it's still a relevant read. A Question for YouWe're working on new features to make Wavve even better for podcasters and creators. Please answer the question below to help us out.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...